At the core of WNS, there is a blockchain protocol with a multi-signature root registrar making the service secure and censorship-resistant.
Each name is an NFT that can be viewed in the wallet, sold or transferred to another user. Whoever owns the NFT is the owner of the name.
The owner can transfer, sell, bind a name it to anything, change its parameters, create child names and distribute them among other users.
Names can be used by companies and projects for loyalty programs or exclusive access to their services benefitting marketing campaigns in many ways.